Your consultants for commercializing Specialty Chemicals
SUSTAINABLE, PROFITABLE GROWTH FOR YOUR BUSINESS
What we offer
Many years of experience with speciality chemicals in automotive, MRO, home and personal care and coatings industries in Europe enable our consultants to assist you with market understanding, business plannning and decision making.

Opportunity Analysis
Identifying, quantifying and managing an active opportunity portfolio is key to generate sustainable growth, especially in an environment of market uncertainty and disruptive competition.
We advise on:
- identifying and quantifying technical, development, geographic expansion and business model projects
- evaluating competitive threats
- balancing the portfolio of projects

Business Planning
Investment decisions have to be made based on factual market data and relentless analysis. Product commercialisation and positioning is key to optimize value-add. The implementation must be time driven.
We advise on:
- structure for a coherent plan
- analysing available data
- applying tools
- implementing the plan
- measuring success

Distributor Management
Channel to market is key for successful maketing of products of value. Developing a channel to market strategy, implementing and managing distributors will reduce cost and generate growth.
We advise on:
- developing a channel strategy
- analysing current and ideal distributor set-up
- managing distribution partners for success
Your Consultants
A mix of educations, experiences, backgrounds to cover a broad range of consultancy challenges in specialty chemicals, personal care and pharmaceutical industries.

Volker Oehl
has a thorough knowledge of commercializing and marketing specialty chemicals in Europe. 30+ years of experience with manufacturers and distributors in automotive, coatings, MRO industries.
CSL Silicones, 3M, Dow Corning, Bodo Möller Chemie

Yana Krupenina
is a free journalist and former editor in chief of a leading B2B magazine covering commercial and technical aspects of raw materials for personal care.
University of Wolgograd, Cosmetics Market Today
Kontakt
Telefon: +49 162 432 9999
E-mail: volker.oehl@v-advise.com
Anschrift: Kronberger Str.57, 65510 Idstein, Germany