V advise

Margin sucking weasels or partners? 

Depending on geography, degree commoditisation or customer complexity, the channel to market, is an important element of the "place" P. Reach can be significantly increased and cost can be reduced. 

The optimum split between key customers, direct customers and channel customers needs to be determined as the first step. Selecting the right partners and evaluating them frequently comes next, all using appropriate tools. 

We will help manufacturers by applying the right methodology to reduce workload and optimise growth and profitability. 

For distributors, we develop principal strategies and help with tools to maintain relationship.